ABOUT POOM
Beauty shouldn’t break you out.
We’re a Korean beauty brand creating makeup with acne-prone and sensitive skin in mind.
WHAT WE BELIEVE
Your skin shouldn’t be the price of looking good.
For most of us with acne-prone skin, makeup has always been a quiet negotiation. Cover up, and break out. Skip it, and feel exposed. We started Poom because that trade was never fair, and every product we make follows one rule: nothing known to clog pores. No exceptions. No fine print.
OUR APPROACH
Healthy skin starts with compatibility.
We don’t believe more products automatically lead to better skin. Often, it’s about identifying what isn’t working and choosing products that are better suited to your skin’s unique needs.
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Ingredient-conscious development
Every formula is built around the 300+ ingredients we choose not to formulate with, not just the ones we can add.
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Formulated with intention
Not every product is right for every person. We encourage customers to understand their skin and choose products that align with their individual concerns and sensitivities.
WHAT’S INSIDE
Every ingredient earns its place.
We build on a short list of proven actives, each one chosen for sensitive, breakout-prone skin.
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Niacinamide
Evens tone, regulates oil, and fades post-acne marks over time.
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Hyaluronic Acid
Deep hydration without congesting pores. Plump skin, no breakouts.
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Ceramides
Strengthen the skin barrier and lock in moisture, so reactive skin stays calm.
HOW WE MAKE IT
Three rules we never break.
Every formula starts with a “no.”
We build the no-list first: the 300+ ingredients we choose not to formulate with, then design everything around what’s left. Slower, harder, and central to how we develop products.
Created with sensitive skin in mind.
We believe healthy skin starts with understanding your skin. That’s why we encourage customers to learn what ingredients and products are compatible with their individual needs, not simply add more to their routine.
Made in Korea.
We manufacture in South Korea, where skincare and makeup have long been developed with a strong focus on formulation, ingredients, and skin compatibility. That philosophy guides everything we create.
