Natural Glow Hydrating Foundation
- 89
- Hydrating
- Moisturizing
- Paraben-free
Our Korean-formulated foundation combines glowy, buildable coverage with skin-loving ingredients for a radiant look that cares for your skin.
Purchase Options
Purchase Options
Purchase Options
Purchase Options
Purchase Options
Purchase Options
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Featured: Ulta Beauty
Made in Korea
10,000+ Customers
Designed for Breakout-Prone Skin
Formulated without 300+ commonly cited pore-clogging ingredients.
Natural Glow, Comfortable Wear
Light-to-medium buildable coverage with a hydrating, skin-like finish.
Flexible Shades Developed with Community Feedback
Thoughtfully developed with real customer and creator input to create balanced, wearable undertones.
Designed for Breakout-Prone Skin
Formulated without 300+ commonly cited pore-clogging ingredients.
Natural Glow, Comfortable Wear
Light-to-medium buildable coverage with a hydrating, skin-like finish.
Flexible Shades Developed with Community Feedback
Thoughtfully developed with real customer and creator input to create balanced, wearable undertones.
The Perfect Base Starts Here
Our foundation, spatula, and puff were designed to work together for a seamless, skin-like finish.
Flexible Shades. Balanced Undertones.
Created with neutral-leaning undertones to adapt naturally across a range of skin tones.
Common Questions
Is the foundation actually acne-safe?
Poom was developed with acne-prone and sensitive skin in mind. Our formula is made without over 300 ingredients commonly cited in comedogenic ingredient databases.
However, every individual's skin is unique, and reactions to cosmetic products can vary. We cannot guarantee that any product will not contribute to breakouts or skin irritation. If you have concerns about specific ingredients or skin conditions, we recommend reviewing the full ingredient list and consulting with your dermatologist.
What kind of coverage does it give?
Buildable, sheer to medium. It's designed to look like your skin on a really good day. Start light, layer where you want more.
What skincare ingredients are in it?
Ceramides to support your skin barrier, hyaluronic acid for lasting hydration, and niacinamide to smooth and brighten. It's makeup and skincare in one step.
Will it oxidize or change color?
No. The shade you apply is the shade you wear. What you see is what you get.
What's the finish like?
Dewy and glowy. Lightweight enough to forget you're wearing it, hydrating enough to feel it working.
How do I apply it?
However you like. Fingers, brush, or sponge all work. For the smoothest, most seamless finish, we recommend our Glide & Glow Foundation Spatula and Poom Puff.
How many shades are available?
We currently offer 6 shades, from Fair Neutral (#100) to Deep Neutral (#600). More are coming.
Is this foundation Korean-made?
Yes. Poom is formulated and manufactured in Korea using high-quality Korean beauty ingredients.
Can I use this if I don't have acne-prone skin?
Absolutely. It's built for breakout-prone skin, but it's a great foundation for anyone who wants hydrating, glowy coverage with clean ingredients.
How much product do I get?
30 mL (1 fl oz) per bottle.
